Demand Gen Ops Map

The Skillsets You Need to Succeed

The Demand Generation Operations Map puts all the skills and tasks you
need to succeed in one infographic complete with live links to definitions.

Why download the free map?

  • Essential Career Info: Get your head around the skills and definitions you need to know to build a rockstar demand gen ops team
  • Skills Gap Analysis: Use it as a tool to inventory the skills you have and the skills you need
  • Live Links: Explore skills that power the success of today’s modern marketers doing ABM and demand generation (Scroll down for HTML version of the map)
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Scroll down for HTML version of Map

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End-to-End Lead and Demand Generation

Keeping Your Sales Funnel Full

Overdrive helps enterprise level clients grow their revenue by standing up, maintaining, and optimizing powerful always-on lead and demand generation channels. Our approach combines all the crucial elements the enterprise needs to launch measurable customer journeys that go from the first impression a prospect sees to the last nurture email that pushes them over the edge to buy. We engineer end-to-end marketing systems that sync with our clients’ sales efforts and generate leads sales people love.

How Do You Keep All the Digital Balls in the Air?

To truly compete and win, today’s market leaders need to fire on cylinders all the time. They need to be in all the content and decision stops along the customer journey. Our end-to-end digital teams empower companies to capture and influence buyers no matter where they are researching online. Our fully staffed lead generation programs are formulated from a customized mix of talent, media channels, and tech services that complement our clients’ exact needs. Together we manage programs that include:

  • Account-based marketing (ABM) and custom audience media programs
  • Paid search marketing (SEM)
  • Search engine optimization (SEO)
  • Retargeting and programmatic display
  • Social media and inbound marketing
  • Paid social media management (LinkedIn, Facebook, Instagram, etc.)
  • Trade and consumer media planning, buying, and management
  • Email list rental and newsletter sponsorship campaigns
  • Content development and cost-per-lead content syndication
  • Marketing automation and end-to-end nurture campaign development
  • Landing page development and testing
  • Mobile and click-to-call advertising
  • Digital PR and native advertising
  • Dashboard development and reporting

Benefit from our Demand Gen Expertise

Take action. Achieve your goals.

More educational resources


Demand Gen Ops Map – HTML Version

Downloading the PDF map at the top of the page gives you the world of skills at your fingertips, but you can also explore the map right here with this simple link directory. If you like this, please do share this page and get in touch if you need help or have suggestions for our next release of the map.


Creative Ops

Strategy Ops

Paid Search Ops

Media Ops

Analytics Ops

Ecomm Ops

Social Ops

MarTech Ops

Program Ops

Web Dev Ops

Dev Tool:

Request: demand-gen-ops
Matched Rewrite Rule: (.?.+?)(?:/([0-9]+))?/?$
Matched Rewrite Query: pagename=demand-gen-ops&page=
Loaded Template: page.php