Driving Forward > Digital Marketing Blog

AI and SEO: Transforming Search Engines and Shaping Future Strategies for the Search Generative Experience (SGE)

AI In Search Engines: Adapting To The Future Of SEO and SGE

by Austin Holdsworth February 6, 2024

The search landscape is constantly evolving, and the introduction of generative search platforms such as Google’s Search Generative Experience are changing the way marketers optimize content for search engines. In this article, we’ll discuss the profound impact of artificial intelligence…

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Advertising

National vs. Localized Landing Pages

by Harry Gold September 6, 2023

Okay, we so often get asked, “Should we have localized landing pages or one national landing page?” Well, the answer is not that simple in terms of a straight local or national landing page strategy. Often, it’s a mix of…

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Boston SEO

Importance of Investing in SEO During a Down-Trending Economy

by Emma Ceplinskas August 10, 2023

The current business environment is one of economic uncertainty, with companies struggling to stay afloat. In such a situation, investing in marketing strategies helps ensure a minor impact is crucial. One such strategy is SEO or search engine optimization. SEO…

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Advertising

Pinterest Forges New Third-Party Ads Partnership with Amazon

by Emma Ceplinskas June 8, 2023

Sending shockwaves through the e-commerce industry is the newly forged partnership between Pinterest and Amazon. This collaboration aims to combine the visual discovery nature of Pinterest with the retail prowess of Amazon. This opens the door for a new era…

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International SEO: Expanding Your Digital Footprint with Best Practices by Google

by Jeff Selig June 5, 2023

As an experienced Search Engine Optimization (SEO) expert, I understand the significance of expanding your business’s reach in the global market. In today’s digital era, International SEO is vital in helping companies to establish their presence worldwide. In this blog…

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Branding

How are Brand Awareness and Demand Gen. Creative Different?

by Brienne Swanson June 5, 2023

A Brand Awareness campaign tells your audience who you are and how you can help them, while a Demand Gen campaign is focused on driving leads. These campaigns support each other, especially when you have the right creative. Listen…

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Demystifying SEO: Unveiling the Power of Technical SEO and Content SEO

by Jeff Selig June 2, 2023

When it comes to search engine optimization (SEO), different strategies and techniques are used to enhance a website’s visibility and ranking on search engine result pages (SERPs). Two main approaches are Technical SEO and Content SEO. While both share a…

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Branding

Why is a Creative Audit Important for Building Future Campaigns?

by Brienne Swanson May 22, 2023

Effective creative can enhance your messaging, increase brand recognition, and even drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creative can convert prospects into customers. Video Transcript “Your audience isn’t seeking you out but…

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